Typography

Kademi Logo

This typography is mine and i created it using my tablet and Illustrator CS4, with offset path for effects.

Here goes one draft of this logo with mascots:

Logo with mascots

And variations of color and negative:

Variations

Hunter: logo and stylish typography

Hunter is a search engine that literally hunt words. The name had already been set by the team of developers and then I created the brand in the Institute Stela's Design Center, in October 2008.

Flor do ipê

The The name flor do ipê had already been defined by the client and reminds quickly and literally the Ipê, a native tree of the Atlantic Forest. The ornamental features of ipê make it popular in many parts of Brazil, becoming a national symbol, besides the beauty of the ipê's flower is very delicate and is highlighted by its soft lines.

flordoipe_rascunho.jpg

Corporal Ballet Academy

This logo, from 2005, for the Corporal Ballet Academy has a feminine visual language, delicate and soft as the main course of the academy, the ballet. The logo has a peculiar typography for the name Corporal, a symbol that refers directly to the movement and balance of dance and below can be used a complement that determines it as a academy of dance and arts.

The business card's cut was made considering the outline of the symbol:

Different languages and fonts

When working in Flash/Flex with idioms that have characters others than those that exist in english you'll need to work a little more. Whatever it is, a so different idiom as japanese, with its three distinct alphabets,  or only to include accentuation in latin languages.

When you create a swf, Flash or Flex automatically embed the characters of your static text with the font you choose, increasing the size of your final file. However, when you use dynamic text (coming from database, XML, user's input or rotated and deformed text) the problem with alphabets appears.

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