The The name flor do ipê had already been defined by the client and reminds quickly and literally the Ipê, a native tree of the Atlantic Forest. The ornamental features of ipê make it popular in many parts of Brazil, becoming a national symbol, besides the beauty of the ipê's flower is very delicate and is highlighted by its soft lines.

The developed typography refers to soft, feminine and modern characteristics. The symbol of the flower suggests easily an Ipê's flower, with a minimalistic and concise drawing, ensuring a good application on various substrates.

The logo was done in 2005 and the brand manual is very complete, because this brand represents a set of micro-enterprises (in some way related to the environment).